Musings that amuse me

Why Are You In Business?

By April | Aug 23, 2020 |
Man working in coffee shop. "What is Your Why?" is asked in text overlay.

I recently had a conversation online, like you do, with someone who was fairly insistent that we are in business to serve our clients. You may be surprised, as he was, that I disagree. Now, before you jump to conclusions, let me be clear. My business is structured to provide high value to our clients and we attempt to put them first in every decision we make. That is different from my “Why” as a business owner. I think this is an important distinction.

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Are You Ready for SEO?

By April | Sep 1, 2019 |

In my role as a Siteground WordPress Community Ambassador, I’ve talked to a lot of business owners over the last year. I hear two stories over and over again. “I need SEO, but I don’t know where to start.” and “I’ve spent so much money on SEO, but I don’t know how much it is…

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How Do You Keep Your Eye on the Prize?

By April | Nov 28, 2018 |

Staying focused on Income Producing Activities I don’t know about you, but I’m easily distracted. In a business like mine, digital marketing and web design, there are a LOT of moving parts. It is easy to get sucked into fine-tuning some obscure part of the business and lose sight of the money-making to-dos right in…

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The Danger of Over-optimizing Your Work Day

By April | Nov 14, 2018 |

Why You Shouldn’t Over-Optimize Your Work Day If you are an entrepreneur, you know that your time is money. And you want to make sure that your day is dedicated to the highest paying Income Producing Activities (IPA). However, is there such a thing as over-optimizing your day. And, believe it or not, there is…

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Case Study – Harmony Pediatrics

By April | Nov 6, 2018 |

The Brief Dr. Chheda was referred to me for a near-complete site redesign. She had a pre-existing logo and all of her content was complete. Our task was to make the information easy to find and give it a fresh look that would convey the joy the doctors at Harmony have in serving the children…

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Case Study – Dr. Maggie

By April | Nov 6, 2018 |

The Brief Dr. Maggie wanted a new site that not only represented the services she had to offer, but was more representative of her personality. Dr. Maggie is a gifted chiropractor, but she is also a fun, person to get to know. Her website needed to be friendly and fun, but also helpful to her…

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How to Go From Firefighter to Rainmaker

By April | Nov 5, 2018 |

How to be proactive in your business instead of just putting out fires all the time One of the biggest challenges that many business owners face is time management. There just never seems to be enough time in the day to do all of the things that you need to do to keep your business…

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Three Easy Ways (and Why) to Track Income Producing Activities

By April | Oct 29, 2018 |

Do You Get Distracted? As a business owner, there are many distractions to draw attention away from income-producing activities (IPAs). The top distractions include Incessantly checking your email Wasting time on social media Searching for misplaced items or papers If you spend the bulk of your day working on non-productive activities, you are not working…

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What are IPA’s and how you can identify what they are in your business?

By April | Oct 21, 2018 |

Just like all of life, running a business is a constant juggling act. Any time you spend doing one type of task required to run your business is time you are not spending doing another. For instance, in order to run a business, you have to pay your bills and pay your employees. Doing so…

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What is… Search Engine Optimization?

By April | Sep 27, 2018 |

  Search Engine Optimization or SEO is the strategy and implementation of strategy to help you appear higher in the search results that are relevant to your website. The #1 search engine today is Google, and it’s important to rank as high as possible in their search results. But how do you do that? It’s…

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